360

Service against school evasion & Student monitoring platform

Period: Jan 2021 - Jul 2021

Academic project, FAU-USP

About the project:

360 was developed as my graduation thesis from the University of São Paulo. Its goal was to help amend the issue of school evasion in Brazil, which has grown tremendously with the covid-19 pandemic.

A Service Design approach was used in both the research and concept phases of this project. The final products were a service blueprint and an online platform designed to assist parents, teachers, principals and colleagues on the fight against the evasion of a student.

Project publication: https://bdta.abcd.usp.br/item/003062547

Service Design Methods

Semi-structured interviews with key users and stakeholders

In order to gain knowledge in Brazilian's public educational system and the problem of school drop-out, I conducted several stakeholder interviews, understanding actors main pain points, struggles, roles and goals.

Persona Cards

As an artifact post-interviews, I created persona cards for all actors involved in the student's school journey.

User journey maps

I also designed User Journey Maps for both students and surrounding actors. This way I could identify key moments within the school journey where students, parents and teachers struggle the most with scenarios of a high-risk of drop-out.

Requirements Gathering

Once the discovery phase was complete, I moved into the definition phase, analyzing key findings to propose relevant service requirements. Techniques such as how might we? questions, user stories, etc.

Service Ideation

I also designed User Journey Maps for both students and surrounding actors. This way I could identify key moments within the school journey where students, parents and teachers struggle the most with scenarios of a high-risk of drop-out.

Final Service Blueprint Solution

From the requirements and ideas generated on the previous steps, a final service blueprint was able to be drawn, identifying key user roles, actions and touch-points. The final solution combined a school-parent communication system, an activity tracker booklet, and a student monitoring platform.

This illustrated blueprint presents a summarized view of the service blueprint.

Student Monitoring Platform

The major UI delivery was the Student Monitoring Platform, a needed touchpoint that provides a clear overview of the student's performance, with AI-based triggers that identify when a student's attendance, grades and overall participation decays, alerting teachers, staff and parents.

Other work:

Constellation campaigns dashboard

Professional project, Constellation

Constellation

AI-Powered Asset Builder

Senior Experience Designer

Period: Jan 2026 - Now

See More

Personal project

FinTrack

Personal Finance App

Designer and Developer, Swift

Period: Aug 2026 - Now

See More

Professional project, R/GA

Goldman Sachs

Transaction Banking Platform

Digital Lobby

Senior Experience Designer

Period: Jun 2022 - Dec 2022

See More

360

Service against school evasion & Student monitoring platform

Period: Jan 2021 - Jul 2021

Academic project, FAU-USP

About the project:

360 was developed as my graduation thesis from the University of São Paulo. Its goal was to help amend the issue of school evasion in Brazil, which has grown tremendously with the covid-19 pandemic.

A Service Design approach was used in both the research and concept phases of this project. The final products were a service blueprint and an online platform designed to assist parents, teachers, principals and colleagues on the fight against the evasion of a student.

Project publication: https://bdta.abcd.usp.br/item/003062547

Service Design Methods

Semi-structured interviews with key users and stakeholders

In order to gain knowledge in Brazilian's public educational system and the problem of school drop-out, I conducted several stakeholder interviews, understanding actors main pain points, struggles, roles and goals.

Persona Cards

As an artifact post-interviews, I created persona cards for all actors involved in the student's school journey.

User journey maps

I also designed User Journey Maps for both students and surrounding actors. This way I could identify key moments within the school journey where students, parents and teachers struggle the most with scenarios of a high-risk of drop-out.

Requirements Gathering

Once the discovery phase was complete, I moved into the definition phase, analyzing key findings to propose relevant service requirements. Techniques such as how might we? questions, user stories, etc.

Service Ideation

I also designed User Journey Maps for both students and surrounding actors. This way I could identify key moments within the school journey where students, parents and teachers struggle the most with scenarios of a high-risk of drop-out.

Final Service Blueprint Solution

From the requirements and ideas generated on the previous steps, a final service blueprint was able to be drawn, identifying key user roles, actions and touch-points. The final solution combined a school-parent communication system, an activity tracker booklet, and a student monitoring platform.

This illustrated blueprint presents a summarized view of the service blueprint.

Student Monitoring Platform

The major UI delivery was the Student Monitoring Platform, a needed touchpoint that provides a clear overview of the student's performance, with AI-based triggers that identify when a student's attendance, grades and overall participation decays, alerting teachers, staff and parents.

Other work:

Constellation campaigns dashboard

Professional project, Constellation

Constellation

AI-Powered Asset Builder

Senior Experience Designer

Period: Jan 2026 - Now

See More

Personal project

FinTrack

Personal Finance App

Designer and Developer, Swift

Period: Aug 2026 - Now

See More

Professional project, R/GA

Goldman Sachs

Transaction Banking Platform | Client Services Dashboard

Senior Experience Designer

Period: Jun 2022 - Dec 2022

See More

360

Service against school evasion & Student monitoring platform

Period: Jan 2021 - Jul 2021

Academic project, FAU-USP

About the project:

360 was developed as my graduation thesis from the University of São Paulo. Its goal was to help amend the issue of school evasion in Brazil, which has grown tremendously with the covid-19 pandemic.

A Service Design approach was used in both the research and concept phases of this project. The final products were a service blueprint and an online platform designed to assist parents, teachers, principals and colleagues on the fight against the evasion of a student.

Project publication: https://bdta.abcd.usp.br/item/003062547

Service Design Methods

Semi-structured interviews with key users and stakeholders

In order to gain knowledge in Brazilian's public educational system and the problem of school drop-out, I conducted several stakeholder interviews, understanding actors main pain points, struggles, roles and goals.

Persona Cards

As an artifact post-interviews, I created persona cards for all actors involved in the student's school journey.

User journey maps

I also designed User Journey Maps for both students and surrounding actors. This way I could identify key moments within the school journey where students, parents and teachers struggle the most with scenarios of a high-risk of drop-out.

Requirements Gathering

Once the discovery phase was complete, I moved into the definition phase, analyzing key findings to propose relevant service requirements. Techniques such as how might we? questions, user stories, etc.

Service Ideation

I also designed User Journey Maps for both students and surrounding actors. This way I could identify key moments within the school journey where students, parents and teachers struggle the most with scenarios of a high-risk of drop-out.

Final Service Blueprint Solution

From the requirements and ideas generated on the previous steps, a final service blueprint was able to be drawn, identifying key user roles, actions and touch-points. The final solution combined a school-parent communication system, an activity tracker booklet, and a student monitoring platform.

This illustrated blueprint presents a summarized view of the service blueprint.

Student Monitoring Platform

The major UI delivery was the Student Monitoring Platform, a needed touchpoint that provides a clear overview of the student's performance, with AI-based triggers that identify when a student's attendance, grades and overall participation decays, alerting teachers, staff and parents.

Other work:

Constellation campaigns dashboard

Professional project, Constellation

Constellation

AI-Powered Asset Builder

Senior Experience Designer

Period: Jan 2026 - Now

See More

Personal project

FinTrack

Personal Finance App

Designer and Developer, Swift

Period: Aug 2026 - Now

See More

Professional project, R/GA

Goldman Sachs

Transaction Banking Platform

Digital Lobby

Senior Experience Designer

Period: Jun 2022 - Dec 2022

See More